Six Figure Code Large Profits

Generate Large Profits From A Small Prospect Pool and the Six Figure Code

Are big mailing lists necessary for being successful with Website marketing? Do you need plenty of email subscribers before you have sufficient prospects to create a good income on the internet?

Jason van Orden of Internet Business Mastery describes that a better list is preferable to a larger list. By better he suggests more attentive and more reactive. And that comes from the relationship you establish and the benefits you offer. How much they like and trust you. How much they benefit from what you say.

A big list but low engagement is not worth very much. Over and over as a senior marketing manager for an email service provider we saw first hand how large brand names often mail an incredible number of emails yet hit only 8Per cent or lower open rates, and thus click through rates were just a small fraction compared to the total list size.

Advertising icon Jay Abraham trained us quite a while ago that just before we can give attention to selling our service, we must give attention to providing value and also building rapport.

No that does not signify brand building is more important than direct response marketing. It means that a key component of direct response, and a aspect usually completely unknown to brand promoters, is that to generate the response we wish for, we must construct genuine value, credibility, and likeability in the heads of our audience.

Therefore, the size of your database coupled with the connection you have with it blended with the influence that you actually have on it can provide the level of responsiveness and thus the lists earning potential.

Major problems with list building consist of subscribers punching the spam button, unsubscribing or simply ignoring your messages because they don’t recall why they signed up, do not see the meaning of what you are sending them, and also don’t remember your name in the From field.

The quality of the list is measured by way of impact demonstrated by the list through actions that subscribers take in immediate response to your messages. But how do you build that impact?

Consider this reasoning: Before they buy, you need impact, so to impact we must create relationships. Relationships are built through involvement (multiple engagements or contact points possibly through various mediums). This establishes reciprocity (providing you are supplying worth). Engagement can come from gaining permission (which means signing up to you in some manner, such as podcasts, RSS, other email subscriptions). And they simply cannot give you permission until you have gotten their attention.

Bottom line: A business must strategically build a sales pipeline of potential customers that receive real benefit by giving their permission to receive marketers messages. This contributes to a highly responsive, even if small pool, of very hot prospects. See Six Figure Code.